I'm a UX Leader,
Product Designer
& Design Thinker.

I’m Anand Karn, a product design leader based in India, shaping intuitive, high-impact digital experiences for fast-growing product teams.

“Anand’s UX improvements drove almost a 15% lift in our player conversion.

G. Krishnan, VP-Product, Gameskraft

UX LEADER

I use empathy and excitement to lead. I oversee diverse interdisciplinary teams, fostering relationships with both designers and stakeholders to establish design practices that people want to work with and be a part of.

DESIGN THINKER

Diving into big ideas gives me a thrill! I enjoy uniting teams from all walks of expertise, including clients, to tackle challenges together, and have extensive experience planning and facilitating workshops.

PRODUCT DESIGNER

Design is my jam! I'm a natural-born designer with a keen eye for detail. I have experience leading every stage of the strategic design process, from planning and research to delivery and optimization.

ADVOCATE FOR HUMANITY

Humans are the best. I don’t design for users, I design for emotional, irrational, complicated humans. Empathy is my superpower, and I cultivate it in my design and leadership practices to try and make the world a little better.

FEATURED WORK

A look inside my decision-making process.

*few case-study may not be available publicly due to confidentiality agreement. I'd be happy to share those in-person meetings.
SaaS Enterprise
2025
Workflow Transformation: AI-Enabled UX Improvement for RCM Efficiency

Redesigned follow-up workflows to improve efficiency and enhance user satisfaction across multiple user types.

AI
Legacy to Modernization
Health-tech
Design Strategy
B2B SaaS
2024
The Engagement Shift: How UX Psychology Boosted Reading Depth

Behaviour-led, data-driven UX that increased session time by 32% and significantly improved DPV.

Personalization
User Psychology
Engagement Strategy
B2C - Fintech
2021
PolicyBazaar 2.0: Moving from "Information Overload" to "Actionable InsurTech

Transforming the PolicyBazaar app from a support tool into a primary revenue engine. The project drove an 18% increase in conversions and retention.

Mobile Design
Design System
Product Strategy
Gaming
2022
WIP
Cultivating Trust: A User-Centric Redesign of Game Participation Flow

By embedding trust-building elements into the participation flow, we transformed a high-friction drop-off point into a driver for long-term engagement.

Real-Money Games
Design System
Leadership & Execution
Fintech-B2B
2020
WIP
From Abstract to Actionable: Designing a Vendor Financing MVP from Scratch

Navigating high ambiguity to build a foundational fintech product. Translated complex stakeholder discussions into a seamless mobile experience for MSMEs.

Real-Money Games
Design System
Leadership & Execution
TRUSTED BY LEADING BRANDS

Deep-dive into my product thinking, schedule a call with me.

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