Karn Anand — product design leader with 12+ years. I build design organisations, design systems and products used by 100M+ people across messaging, entertainment, fintech, gaming and enterprise SaaS.
lift in player conversion at Gamezy
“Anand’s UX improvements drove almost a 15% lift in our player conversion.”
Three products I lead at Hike. Each case study opens with a one-minute summary.
Built Hike Cinema’s brand and app from scratch for launch. When growth flattened, a 42.7K-user study showed why — and led a redesign around how Tier 2–3 viewers actually choose and come back.
Rebuilt Hike Messenger’s drifting iOS and Android styles into a three-tier token system that designers and engineers share, in light and dark.
Designed a rewards system inside Hike Messenger from research to MVP, then a streak-driven v2 built around daily habit.
Where I led design organisations and directed work across large, complex platforms.
Product Design Manager, India design org
45% faster workflows78% better task success
Experience lead, hands-on
32% more session time↑ document reads per view
Policybazaar 2.0 — led the app revamp: new information architecture, a pattern library, Policy Wallet and Quick Claim.
B2C insurtech · 2019–22 Book a walkthroughTrust-first wallet and faster team creation — headed design and built a 50+ component design system.
+25% top-up success · +12% retention · +30% participation Book a walkthroughI set direction, build the team and the operating system around it, and personally design the work that matters most.
Critiques, retros, design ops, career frameworks and system governance — so quality holds as the team grows.
More on how I run teams| Product | Brand | Product design | Design system | Team |
|---|---|---|---|---|
| Messenger | ||||
| Cinema | ||||
| Travels | ||||
| Sports |
Hiring, onboarding and growing designers people want to work with.
A mandate isn’t a brief. I turn business asks into problems teams can solve, and measure the result.
Systems, interaction and visual design done personally where it moves the numbers.
I design AI into products and use AI to design. Nothing ships that I haven’t reviewed against the user, the system and the platform.
At R1 I led the programme and personally designed an AI-assisted medical coding interface — patterns for accepting or rejecting ML suggestions that keep practitioners in control. 60% productivity improvement.
Figma MCP reads live design files across every screen instead of sampling by eye. The Messenger audit covered 28 frames and surfaced 12 inconsistencies. See the audit
One DTCG token file generates CSS, Compose and SwiftUI, plus a Figma plugin that turns it into Variables. See the pipeline
Working prototypes with Claude, Lovable and Replit so stakeholders feel an interaction before engineering commits. See the Rewards prototype
Each case study here is the short version. I’m happy to walk you through the full work — research, iterations and the trade-offs — on a call.