Case studies
Five in-depth case studies across consumer and enterprise products, plus two more I walk through live. Each one starts with a one-minute summary and shows how much of it I led versus designed myself.
-
Hike · 2026
One token name, every platform
Rebuilt Hike Messenger’s drifting iOS and Android styles into a three-tier token system that designers and engineers share, in light and dark.
104 tokens across three tiers · 12 inconsistencies found and fixed
Read
Design lead, system owner -
Hike · 2026
Designed for the first watch, then rebuilt for the habit
Built Hike Cinema’s brand and app from scratch for launch. When growth flattened, a 42.7K-user study showed why — and led a redesign around how Tier 2–3 viewers actually choose and come back.
82K downloads in week one · 42.7K users in the post-launch study
Read
Design lead, launch and redesign -
Hike · 2026
A coin economy people can actually read
Designed a rewards system inside Hike Messenger from research to MVP, then a streak-driven v2 built around daily habit.
63% MVP adoption · ~19% redemption rate
Read
Design lead, end to end -
R1 RCM · 2024
Turning a feature mandate into a workflow fix
Reframed a leadership ask for ‘more adoption’ into an architecture fix, and directed my team to ship it in six weeks.
45% faster workflows · 78% better task success
Read
Product Design Manager, India design org -
Gartner · 2023–24
From navigation hub to daily habit
Led the redesign of Gartner’s client home page into a personalised value centre that clients return to.
32% more session time · ↑ document reads per view
Read
Experience lead, hands-on